Adios! Cheeky to Shutter at The Forum in Norcross

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Adios! Cheeky to Shutter at The Forum in Norcross

Cheeky, a Mexican sports bar concept, will be closing their location at The Forum in Norcross after dinner service this coming Saturday.  The approximately 5,000 square foot restaurant opened in late 2014 and was the fourth location for the Suwanee-based chain.

This past September the chain did a "double switch" of sorts, closing their restaurant at The Avenue East Cobb and opened a new location at Gateway on Roswell Road in Sandy Springs.  The East Cobb location reopened soon afterward as Tin Lizzy's Cantina.   The Sandy Springs Cheeky location is reportedly struggling, likely due at least in part to the fact that there are two other Mexican restaurants in the Gateway project: Chipotle Mexican Grill and Verde Taqueria, not to mention over a half dozen others nearby.  

Earlier this year, Cheeky at The Forum was listed "for lease" by local commercial real estate firm The Shumacher Group.  While sources close to the situation tell me there is no deal done, "negotiations are in the works with a prospective tenant to take over the space."

According to the marketing materials, the "Lease term has almost ten years remaining on initial term with 2-5 year options." 

Aside from the Norcross and Sandy Springs locations, Cheeky's operates a pair of other locations in The Collection at Forsyth in Cumming and on Peachtree Industrial Boulevard in Suwanee.  The Suwanee location has been in business since 2007 while the Forsyth location opened in 2010.  

Cheeky's founder, Jose Hevia, is no stranger to sports bars, as he was a founder of Atlanta's popular Taco Mac.

Are you surprised Cheeky is closing at The Forum? Do you like the Cheeky concept? What would you most like to see open in its place?  

Please share your thoughts below.  

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